Quorn vs Morning Star Farms · Bay Area shelf head-to-head
Quorn and Morning Star Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerMorning Star Farms is in more Bay Area grocersMorning Star Farms fields the deeper lineupQuorn sits further up the premium end
Quorn
Morning Star Farms
32
brand power
52
9
products
22
2
categories
4
3
subcategories
5
7
grocers
11
82.9¢
price per oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quorn▭ Morning Star Farms
Distribution · 30% of score29·46
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives7 vs 12 SKUs
5% of shelf
only Quorn
no top category Morning Star Farms doesn’t also play in.
only Morning Star Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quorn · 2
only Morning Star Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quorn · Morning Star Farms
