Rügen Fisch vs Bar Harbor · Bay Area shelf head-to-head
Rügen Fisch and Bar Harbor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bar Harbor carries more Brand PowerBar Harbor is in more Bay Area grocersBar Harbor fields the deeper lineup
Rügen Fisch
Bar Harbor
11
brand power
41
5
products
12
1
categories
4
1
subcategories
5
2
grocers
15
$5.75
avg price
$7.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rügen Fisch▭ Bar Harbor
Distribution · 30% of score8·63
R
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rügen Fisch
no top category Bar Harbor doesn’t also play in.
only Bar Harbor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rügen Fisch · 0
no exclusive doors — everywhere Rügen Fisch is, Bar Harbor is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rügen Fisch · Bar Harbor