R.W. Knudsen vs Suja Organic · Bay Area shelf head-to-head
R.W. Knudsen and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSuja Organic is in more Bay Area grocersSuja Organic fields the deeper lineup
R.W. Knudsen
Suja Organic
16
brand power
48
4
products
32
2
categories
2
1
grocers
11
$6.34
avg price
$6.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.W. Knudsen▭ Suja Organic
Distribution · 30% of score4·46
R
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.W. Knudsen
only Suja Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.W. Knudsen · Suja Organic
