Rainbow vs Jāsön · Bay Area shelf head-to-head
Rainbow and Jāsön, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jāsön carries more Brand PowerJāsön is in more Bay Area grocersJāsön fields the deeper lineup
Rainbow
Jāsön
18
brand power
28
5
products
10
2
categories
3
3
subcategories
3
1
grocers
2
85.5¢
price per fl oz
85.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rainbow▭ Jāsön
Distribution · 30% of score4·8
R
J
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rainbow
no top category Jāsön doesn’t also play in.
only Jāsön
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rainbow · 0
no exclusive doors — everywhere Rainbow is, Jāsön is too.
only Jāsön · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rainbow · Jāsön
