Rana vs Bertagni · Bay Area shelf head-to-head
Rana and Bertagni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineupBertagni sits further up the premium end
Rana
Bertagni
43
brand power
27
38
products
14
4
categories
3
11
subcategories
7
8
grocers
6
69.8¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rana▭ Bertagni
Distribution · 30% of score33·25
B
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals15 vs 1 SKUs
1% of shelf
only Rana
only Bertagni
no top category Rana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertagni · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rana · Bertagni
