Raw Tea vs Just Ice Tea · Bay Area shelf head-to-head
Raw Tea and Just Ice Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersJust Ice Tea fields the deeper lineup
Raw Tea
Just Ice Tea
19
brand power
44
7
products
20
2
categories
1
4
subcategories
7
1
grocers
17
$3.28
avg price
$3.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Tea▭ Just Ice Tea
Distribution · 30% of score4·71
R
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raw Tea
only Just Ice Tea
no top category Raw Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raw Tea · 0
no exclusive doors — everywhere Raw Tea is, Just Ice Tea is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Tea · Just Ice Tea