Rawkin Raw vs Grand Bakery · Bay Area shelf head-to-head
Rawkin Raw and Grand Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grand Bakery carries more Brand PowerGrand Bakery is in more Bay Area grocersGrand Bakery fields the deeper lineupRawkin Raw sits further up the premium end
Rawkin Raw
Grand Bakery
18
brand power
28
4
products
11
2
categories
3
2
subcategories
6
3
grocers
5
$2.50
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rawkin Raw▭ Grand Bakery
Distribution · 30% of score13·21
G
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rawkin Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rawkin Raw · 2
only Grand Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rawkin Raw · Grand Bakery