Rebel Cheese vs Nicasio Valley Cheese Company · Bay Area shelf head-to-head
Rebel Cheese and Nicasio Valley Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nicasio Valley Cheese Company carries more Brand PowerNicasio Valley Cheese Company is in more Bay Area grocersNicasio Valley Cheese Company fields the deeper lineup
Rebel Cheese
Nicasio Valley Cheese Company
29
brand power
36
7
products
16
2
categories
1
6
subcategories
5
7
grocers
11
$3.69
price per oz
$2.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rebel Cheese▭ Nicasio Valley Cheese Company
Distribution · 30% of score29·46
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rebel Cheese
only Nicasio Valley Cheese Company
no top category Rebel Cheese doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rebel Cheese · 3
only Nicasio Valley Cheese Company · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rebel Cheese · Nicasio Valley Cheese Company