Recchiuti vs Tcho · Bay Area shelf head-to-head
Recchiuti and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersTcho fields the deeper lineupRecchiuti sits further up the premium end
Recchiuti
Tcho
34
brand power
47
14
products
29
3
categories
5
4
subcategories
6
5
grocers
17
$4.92
price per fl oz
$4.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recchiuti▭ Tcho
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recchiuti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Recchiuti · 0
no exclusive doors — everywhere Recchiuti is, Tcho is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recchiuti · Tcho
