Red Baron vs Vicolo · Bay Area shelf head-to-head
Red Baron and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineupVicolo sits further up the premium end
Red Baron
Vicolo
31
brand power
58
19
products
30
1
categories
4
1
subcategories
6
6
grocers
19
$3.37
price per item
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Baron▭ Vicolo
Distribution · 30% of score25·79
R
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Baron
no top category Vicolo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Red Baron · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Baron · Vicolo
