Red Plate Foods vs Kind · Bay Area shelf head-to-head
Red Plate Foods and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Red Plate Foods
Kind
17
brand power
65
4
products
91
2
categories
5
2
grocers
17
$14.59
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Plate Foods▭ Kind
Distribution · 30% of score8·71
R
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Plate Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Plate Foods · 0
no exclusive doors — everywhere Red Plate Foods is, Kind is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Plate Foods · Kind
