Red's vs Tina's · Bay Area shelf head-to-head
Red's and Tina's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's is in more Bay Area grocersRed's fields the deeper lineup
Red's
Tina's
64
brand power
11
26
products
4
3
categories
1
4
subcategories
1
17
grocers
5
$4.04
avg price
$2.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red's▭ Tina's
Distribution · 30% of score71·21
T
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red's
only Tina's
no top category Red's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red's · Tina's