Red's vs Tina's Burrito · Bay Area shelf head-to-head
Red's and Tina's Burrito, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's is in more Bay Area grocersRed's fields the deeper lineup
Red's
Tina's Burrito
64
brand power
11
26
products
2
3
categories
1
4
subcategories
1
17
grocers
3
$4.04
avg price
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red's▭ Tina's Burrito
Distribution · 30% of score71·13
T
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red's
only Tina's Burrito
no top category Red's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red's · Tina's Burrito