Reine vs Violife · Bay Area shelf head-to-head
Reine and Violife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Violife carries more Brand PowerViolife is in more Bay Area grocersViolife fields the deeper lineup
Reine
Violife
0
brand power
56
5
products
27
2
categories
4
1
grocers
17
$16.49
avg price
$7.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reine▭ Violife
Distribution · 30% of score4·71
R
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reine
no top category Violife doesn’t also play in.
only Violife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reine · 0
no exclusive doors — everywhere Reine is, Violife is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reine · Violife