Rethink Ice Cream vs Jeni's Ice Cream · Bay Area shelf head-to-head
Rethink Ice Cream and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineup
Rethink Ice Cream
Jeni's Ice Cream
0
brand power
45
2
products
49
1
categories
3
1
subcategories
6
2
grocers
11
$9.24
avg price
$11.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rethink Ice Cream▭ Jeni's Ice Cream
Distribution · 30% of score8·46
R
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rethink Ice Cream
no top category Jeni's Ice Cream doesn’t also play in.
only Jeni's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rethink Ice Cream · 0
no exclusive doors — everywhere Rethink Ice Cream is, Jeni's Ice Cream is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rethink Ice Cream · Jeni's Ice Cream