Rib Rack vs Rufus Teague · Bay Area shelf head-to-head
Rib Rack and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerRufus Teague is in more Bay Area grocersRufus Teague fields the deeper lineup
Rib Rack
Rufus Teague
34
brand power
44
22
products
65
2
categories
4
4
subcategories
6
4
grocers
6
$6.77
avg price
$10.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rib Rack▭ Rufus Teague
Distribution · 30% of score17·25
R
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rib Rack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rib Rack · 1
only Rufus Teague · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rib Rack · Rufus Teague
