Rice-a-roni vs Ben's Original · Bay Area shelf head-to-head
Rice-a-roni and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben's Original is in more Bay Area grocersBen's Original sits further up the premium end
Rice-a-roni
Ben's Original
28
brand power
31
13
products
11
1
categories
4
1
subcategories
5
5
grocers
7
48.0¢
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rice-a-roni▭ Ben's Original
Distribution · 30% of score21·29
R
B
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rice-a-roni
no top category Ben's Original doesn’t also play in.
only Ben's Original
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rice-a-roni · 2
only Ben's Original · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rice-a-roni · Ben's Original
