Rice-a-roni vs Zatarain's · Bay Area shelf head-to-head
Rice-a-roni and Zatarain's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zatarain's carries more Brand PowerZatarain's is in more Bay Area grocersZatarain's fields the deeper lineupZatarain's sits further up the premium end
Rice-a-roni
Zatarain's
28
brand power
42
13
products
20
1
categories
5
5
grocers
9
48.0¢
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rice-a-roni▭ Zatarain's
Distribution · 30% of score21·38
R
Z
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rice-a-roni
no top category Zatarain's doesn’t also play in.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rice-a-roni · 1
only Zatarain's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rice-a-roni · Zatarain's
