Riceselect vs Lotus Foods · Bay Area shelf head-to-head
Riceselect and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupRiceselect sits further up the premium end
Riceselect
Lotus Foods
24
brand power
54
9
products
28
2
categories
4
7
subcategories
9
8
grocers
17
$11.28
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riceselect▭ Lotus Foods
Distribution · 30% of score33·71
R
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains3 vs 1 SKUs
R
1% of shelf
only Riceselect
no top category Lotus Foods doesn’t also play in.
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Riceselect · 1
only Lotus Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riceselect · Lotus Foods
