Riceselect vs Mahatma · Bay Area shelf head-to-head
Riceselect and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineupRiceselect sits further up the premium end
Riceselect
Mahatma
24
brand power
35
9
products
13
2
categories
3
7
subcategories
6
8
grocers
9
$11.28
avg price
$4.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riceselect▭ Mahatma
Distribution · 30% of score33·38
R
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains3 vs 1 SKUs
R
1% of shelf
only Riceselect
no top category Mahatma doesn’t also play in.
only Mahatma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Riceselect · 1
only Mahatma · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riceselect · Mahatma
