Rigoni Di Asiago vs Scandinavian Delights · Bay Area shelf head-to-head
Rigoni Di Asiago and Scandinavian Delights, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rigoni Di Asiago carries more Brand PowerRigoni Di Asiago is in more Bay Area grocersRigoni Di Asiago fields the deeper lineupRigoni Di Asiago sits further up the premium end
Rigoni Di Asiago
Scandinavian Delights
37
brand power
27
15
products
11
2
categories
1
4
subcategories
1
11
grocers
4
95.7¢
price per oz
88.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rigoni Di Asiago▭ Scandinavian Delights
Distribution · 30% of score46·17
R
S
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score71·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rigoni Di Asiago
only Scandinavian Delights
no top category Rigoni Di Asiago doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rigoni Di Asiago · Scandinavian Delights
