Rio Luna vs La Preferida · Bay Area shelf head-to-head
Rio Luna and La Preferida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Preferida carries more Brand PowerLa Preferida is in more Bay Area grocersLa Preferida fields the deeper lineupRio Luna sits further up the premium end
Rio Luna
La Preferida
16
brand power
29
3
products
10
1
categories
4
2
subcategories
7
3
grocers
9
71.4¢
price per oz
37.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rio Luna▭ La Preferida
Distribution · 30% of score13·38
R
L
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rio Luna
no top category La Preferida doesn’t also play in.
only La Preferida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rio Luna · La Preferida