Rip Van Wafels vs Tate's · Bay Area shelf head-to-head
Rip Van Wafels and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineupRip Van Wafels sits further up the premium end
Rip Van Wafels
Tate's
47
brand power
55
18
products
29
3
categories
2
3
subcategories
3
13
grocers
19
$1.57
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rip Van Wafels▭ Tate's
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rip Van Wafels
only Tate's
no top category Rip Van Wafels doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rip Van Wafels · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rip Van Wafels · Tate's
