Ripple vs Ripple Kids · Bay Area shelf head-to-head
Ripple and Ripple Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ripple carries more Brand PowerRipple is in more Bay Area grocersRipple fields the deeper lineup
Ripple
Ripple Kids
29
brand power
19
6
products
3
2
categories
2
9
grocers
4
$7.52
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ripple▭ Ripple Kids
Distribution · 30% of score38·17
R
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ripple
only Ripple Kids
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ripple · 6
only Ripple Kids · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ripple · Ripple Kids
