Rise & Puff vs Mi Rancho · Bay Area shelf head-to-head
Rise & Puff and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho carries more Brand PowerMi Rancho is in more Bay Area grocersMi Rancho fields the deeper lineupRise & Puff sits further up the premium end
Rise & Puff
Mi Rancho
40
brand power
51
12
products
22
4
categories
3
6
subcategories
5
8
grocers
17
89.5¢
price per item
64.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rise & Puff▭ Mi Rancho
Distribution · 30% of score33·71
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rise & Puff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rise & Puff · 0
no exclusive doors — everywhere Rise & Puff is, Mi Rancho is too.
only Mi Rancho · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rise & Puff · Mi Rancho
