Ritter Sport vs Hershey's · Bay Area shelf head-to-head
Ritter Sport and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Ritter Sport
Hershey's
41
brand power
54
34
products
79
3
categories
6
3
subcategories
8
10
grocers
14
$1.76
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritter Sport▭ Hershey's
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritter Sport
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritter Sport · 0
no exclusive doors — everywhere Ritter Sport is, Hershey's is too.
only Hershey's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritter Sport · Hershey's
