Ritter Sport vs Unreal · Bay Area shelf head-to-head
Ritter Sport and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersRitter Sport fields the deeper lineup
Ritter Sport
Unreal
41
brand power
58
34
products
25
3
categories
4
10
grocers
21
$1.76
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritter Sport▭ Unreal
Distribution · 30% of score42·88
carried in 10 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy32 vs 19 SKUs
1% of shelf
only Ritter Sport
no top category Unreal doesn’t also play in.
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritter Sport · 1
only Unreal · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritter Sport · Unreal
