Riverview Orchard vs Burroughs Family Farms · Bay Area shelf head-to-head
Riverview Orchard and Burroughs Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Riverview Orchard is in more Bay Area grocersBurroughs Family Farms sits further up the premium end
Riverview Orchard
Burroughs Family Farms
29
brand power
25
5
products
7
3
categories
4
4
grocers
3
$1.39
price per oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riverview Orchard▭ Burroughs Family Farms
Distribution · 30% of score17·13
R
B
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burroughs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Riverview Orchard · 2
only Burroughs Family Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riverview Orchard · Burroughs Family Farms
