Rize Up Bakery vs Young Kobras · Bay Area shelf head-to-head
Rize Up Bakery and Young Kobras, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rize Up Bakery carries more Brand PowerYoung Kobras is in more Bay Area grocersRize Up Bakery fields the deeper lineupRize Up Bakery sits further up the premium end
Rize Up Bakery
Young Kobras
34
brand power
17
15
products
4
3
categories
1
5
subcategories
1
5
grocers
6
76.5¢
price per oz
62.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rize Up Bakery▭ Young Kobras
Distribution · 30% of score21·25
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Young Kobras
no top category Rize Up Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rize Up Bakery · 2
only Young Kobras · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rize Up Bakery · Young Kobras