Rizo Bros vs Cacique · Bay Area shelf head-to-head
Rizo Bros and Cacique, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cacique carries more Brand PowerCacique is in more Bay Area grocersCacique fields the deeper lineup
Rizo Bros
Cacique
7
brand power
36
2
products
12
1
categories
3
2
subcategories
6
2
grocers
11
$6.76
avg price
$5.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rizo Bros▭ Cacique
Distribution · 30% of score8·46
R
C
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rizo Bros
no top category Cacique doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rizo Bros · Cacique