Rodolphe Le Meunier vs Isigny Ste Mère · Bay Area shelf head-to-head
Rodolphe Le Meunier and Isigny Ste Mère, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineup
Rodolphe Le Meunier
Isigny Ste Mère
25
brand power
47
6
products
15
2
categories
4
3
subcategories
6
7
grocers
11
$1.63
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rodolphe Le Meunier▭ Isigny Ste Mère
Distribution · 30% of score29·46
R
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese2 vs 1 SKUs
R
<1% of shelf
only Rodolphe Le Meunier
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rodolphe Le Meunier · 3
only Isigny Ste Mère · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rodolphe Le Meunier · Isigny Ste Mère
