Rojo's vs Haig's · Bay Area shelf head-to-head
Rojo's and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineup
Rojo's
Haig's
12
brand power
39
3
products
15
2
categories
3
2
subcategories
4
3
grocers
13
$9.16
avg price
$6.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rojo's▭ Haig's
Distribution · 30% of score13·54
R
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rojo's
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rojo's · Haig's