Rojo's vs Zergut · Bay Area shelf head-to-head
Rojo's and Zergut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zergut carries more Brand PowerRojo's is in more Bay Area grocersZergut fields the deeper lineup
Rojo's
Zergut
12
brand power
25
3
products
7
2
categories
4
3
grocers
2
$9.16
avg price
$6.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rojo's▭ Zergut
Distribution · 30% of score13·8
R
Z
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rojo's
only Zergut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rojo's · 2
only Zergut · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rojo's · Zergut
