Rolo® vs Cadbury · Bay Area shelf head-to-head
Rolo® and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadbury carries more Brand PowerCadbury is in more Bay Area grocersCadbury fields the deeper lineupCadbury sits further up the premium end
Rolo®
Cadbury
12
brand power
49
2
products
35
1
categories
6
6
grocers
12
$1.12
price per fl oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rolo®▭ Cadbury
Distribution · 30% of score25·50
R
C
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rolo®
no top category Cadbury doesn’t also play in.
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rolo® · 0
no exclusive doors — everywhere Rolo® is, Cadbury is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rolo® · Cadbury
