Rowntree's vs Joyride · Bay Area shelf head-to-head
Rowntree's and Joyride, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyride carries more Brand PowerJoyride is in more Bay Area grocersJoyride fields the deeper lineup
Rowntree's
Joyride
12
brand power
25
6
products
9
2
categories
1
4
subcategories
4
2
grocers
5
$6.02
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rowntree's▭ Joyride
Distribution · 30% of score8·21
R
J
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rowntree's
only Joyride
no top category Rowntree's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rowntree's · 1
only Joyride · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rowntree's · Joyride