Rubicon vs Two Bite · Bay Area shelf head-to-head
Rubicon and Two Bite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon carries more Brand PowerRubicon is in more Bay Area grocersRubicon fields the deeper lineup
Rubicon
Two Bite
47
brand power
32
25
products
15
1
categories
6
15
grocers
8
$10.85
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rubicon▭ Two Bite
Distribution · 30% of score63·33
T
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rubicon
no top category Two Bite doesn’t also play in.
only Two Bite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rubicon · Two Bite
