Rudi's vs The Essential Baking Company · Bay Area shelf head-to-head
Rudi's and The Essential Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupRudi's sits further up the premium end
Rudi's
The Essential Baking Company
45
brand power
12
26
products
4
5
categories
1
12
subcategories
2
12
grocers
4
$8.15
avg price
$10.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rudi's▭ The Essential Baking Company
Distribution · 30% of score50·17
T
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
only The Essential Baking Company
no top category Rudi's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rudi's · The Essential Baking Company
