Rudi's vs Vital Vittle · Bay Area shelf head-to-head
Rudi's and Vital Vittle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineup
Rudi's
Vital Vittle
45
brand power
14
26
products
5
5
categories
1
12
subcategories
3
12
grocers
2
$8.15
avg price
$9.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rudi's▭ Vital Vittle
Distribution · 30% of score50·8
V
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
only Vital Vittle
no top category Rudi's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rudi's · Vital Vittle
