Rufus Teague vs Lillie's Q · Bay Area shelf head-to-head
Rufus Teague and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerLillie's Q is in more Bay Area grocersRufus Teague fields the deeper lineupRufus Teague sits further up the premium end
Rufus Teague
Lillie's Q
44
brand power
25
65
products
10
4
categories
3
6
subcategories
3
6
grocers
11
$1.00
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rufus Teague▭ Lillie's Q
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rufus Teague · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rufus Teague · Lillie's Q
