Rufus Teague vs Rib Rack · Bay Area shelf head-to-head
Rufus Teague and Rib Rack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerRufus Teague is in more Bay Area grocersRufus Teague fields the deeper lineup
Rufus Teague
Rib Rack
44
brand power
34
65
products
22
4
categories
2
6
subcategories
4
6
grocers
4
$10.62
avg price
$6.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rufus Teague▭ Rib Rack
Distribution · 30% of score25·17
R
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rib Rack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rufus Teague · 3
only Rib Rack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rufus Teague · Rib Rack
