Rumiano Cheese Company vs Yancey's Fancy · Bay Area shelf head-to-head
Rumiano Cheese Company and Yancey's Fancy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumiano Cheese Company carries more Brand PowerRumiano Cheese Company is in more Bay Area grocersRumiano Cheese Company fields the deeper lineupYancey's Fancy sits further up the premium end
Rumiano Cheese Company
Yancey's Fancy
49
brand power
17
31
products
5
2
categories
1
13
subcategories
2
17
grocers
3
$1.07
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rumiano Cheese Company▭ Yancey's Fancy
Distribution · 30% of score71·13
Y
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rumiano Cheese Company
only Yancey's Fancy
no top category Rumiano Cheese Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rumiano Cheese Company · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rumiano Cheese Company · Yancey's Fancy