Rw Garcia vs Edward & Sons · Bay Area shelf head-to-head
Rw Garcia and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupEdward & Sons sits further up the premium end
Rw Garcia
Edward & Sons
25
brand power
57
8
products
26
2
categories
11
11
grocers
16
88.2¢
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rw Garcia▭ Edward & Sons
Distribution · 30% of score46·67
R
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rw Garcia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rw Garcia · 1
only Edward & Sons · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rw Garcia · Edward & Sons
