Lining them up…
Ryl Tea and Turkey Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Turkey Hill doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Ryl Tea is, Turkey Hill is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ryl Tea · Turkey Hill
4 products in the catalog·19 products in the catalog
spans 1 category · 2 subcategories·spans 5 categories · 7 subcategories
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on