Sabor Mexicano vs Casa Sanchez · Bay Area shelf head-to-head
Sabor Mexicano and Casa Sanchez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerSabor Mexicano is in more Bay Area grocersCasa Sanchez fields the deeper lineupSabor Mexicano sits further up the premium end
Sabor Mexicano
Casa Sanchez
42
brand power
57
13
products
20
4
categories
4
18
grocers
16
70.4¢
price per oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sabor Mexicano▭ Casa Sanchez
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sabor Mexicano
only Casa Sanchez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sabor Mexicano · Casa Sanchez
