Sadie's vs Herdez · Bay Area shelf head-to-head
Sadie's and Herdez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineup
Sadie's
Herdez
13
brand power
45
3
products
17
1
categories
4
2
grocers
15
$6.74
avg price
$3.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sadie's▭ Herdez
Distribution · 30% of score8·63
S
H
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sadie's
no top category Herdez doesn’t also play in.
only Herdez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sadie's · 0
no exclusive doors — everywhere Sadie's is, Herdez is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sadie's · Herdez