Safe Catch vs Wilder Seafood · Bay Area shelf head-to-head
Safe Catch and Wilder Seafood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch carries more Brand PowerSafe Catch is in more Bay Area grocersSafe Catch fields the deeper lineup
Safe Catch
Wilder Seafood
50
brand power
11
23
products
3
3
categories
1
7
subcategories
2
18
grocers
1
$6.95
avg price
$24.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safe Catch▭ Wilder Seafood
Distribution · 30% of score75·4
W
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safe Catch
only Wilder Seafood
no top category Safe Catch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safe Catch · Wilder Seafood
