Sahara Sands vs Calbee · Bay Area shelf head-to-head
Sahara Sands and Calbee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calbee carries more Brand PowerCalbee is in more Bay Area grocersCalbee fields the deeper lineupSahara Sands sits further up the premium end
Sahara Sands
Calbee
15
brand power
36
4
products
14
2
categories
3
3
subcategories
6
1
grocers
7
$4.27
avg price
$6.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sahara Sands▭ Calbee
Distribution · 30% of score4·29
S
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sahara Sands
only Calbee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sahara Sands · 0
no exclusive doors — everywhere Sahara Sands is, Calbee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sahara Sands · Calbee