Sambazon vs Guru · Bay Area shelf head-to-head
Sambazon and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSambazon fields the deeper lineup
Sambazon
Guru
54
brand power
35
22
products
13
5
categories
2
16
grocers
6
$1.08
price per fl oz
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sambazon▭ Guru
Distribution · 30% of score67·25
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sambazon
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sambazon · Guru
