San Francisco Coffee Company vs Equal Exchange · Bay Area shelf head-to-head
San Francisco Coffee Company and Equal Exchange, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Francisco Coffee Company
no top category Equal Exchange doesn’t also play in.
only Equal Exchange
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere San Francisco Coffee Company is, Equal Exchange is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Francisco Coffee Company · Equal Exchange
