San Luis Sourdough vs Rize Up Bakery · Bay Area shelf head-to-head
San Luis Sourdough and Rize Up Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rize Up Bakery carries more Brand PowerSan Luis Sourdough is in more Bay Area grocersRize Up Bakery fields the deeper lineupRize Up Bakery sits further up the premium end
San Luis Sourdough
Rize Up Bakery
18
brand power
34
6
products
15
1
categories
3
1
subcategories
5
7
grocers
5
33.1¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Luis Sourdough▭ Rize Up Bakery
Distribution · 30% of score29·21
S
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Luis Sourdough
no top category Rize Up Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Luis Sourdough · 5
only Rize Up Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Luis Sourdough · Rize Up Bakery